In line with Pakistan Day celebrations, Microsoft has launched a national campaign titled, ‘Explore Pakistan.’

The two month campaign starting from March 23^rd revolves around a quiz accessible through their latest browser, Internet Explorer 8 on the website, www.explorepakistan.com.pk and aims to increase knowledge about Pakistan amongst citizens by asking trivia on the history and entertainment of the Country. Successful quiz givers will be eligible to win 2 free Netbooks from Microsoft at the end of each month and various gifts will be presented to the qualifiers throughout the duration of the campaign.

Talking about the initiative, Kamal Ahmed, Country Manager Microsoft Pakistan said, “Pakistani consumers have been limited to the rewards of using the internet. For most of us, competitions and quizzes on the internet are with foreign ownership. We at Microsoft felt the need to establish opportunities for internet users and create venues to leverage the amazing facts and figures about our own country which can also increase our younger generation’s awareness. Through this we are encouraging the use of internet for knowledge and information but also rewarding users with exciting prizes by doing so.”

Participants will also be given the freedom to attempt the quiz as many times they want and increase their chances of winning. In addition, they will also be given free download facility for Internet Explorer 8 which is the latest version of the explorer and boasts faster, safer and easier protocols for internet browsing.

“The Explore Pakistan campaign is a great initiative by Microsoft. We usually see competition and rewards for other regions but it’s great that Pakistan internet users are getting a chance to win something. Combining Country knowledge with online user experience shows Microsoft’s interest and commitment to Pakistan and Pakistanis,” spoke Murtaza Zaidi, student at Pakistan Institute of Management (PIM).

The Explore Pakistan campaign utilizes Internet Explorer 8 to increase the computer and internet literacy in the country. Internet Explorer 8 or most commonly known as IE8 is the latest version of Microsoft’s popular browser, Internet Explorer. IE8 boasts safer, faster and easier access to the internet, the browser is particularly innovative in its safety features and the new SmartScreen filter and other built-in security features helps users stay safe by protecting against deceptive and malicious websites which can compromise user data, privacy, and identity